You’d be surprised at the variety of answers you would get from any packaging company’s design team if you asked them about the most significant advances in their field. Companies worldwide have benefitted from new technologies that improve the quality and efficiency of their design processes.
Influential brands recognize the importance packaging plays in attracting customers to their products once they are on the shelves. As more companies try to be different in a highly competitive market, there has been remarkable progress in this area.
One example is the incorporation of 3D design in the packaging process. We will explore the benefits of 3D-based packaging design solutions to show you why it is so important. Let’s first look at the importance of packaging for brands.
Packaging is vital in attracting customers’ attention and encouraging them to purchase the item. Every customer interaction with a brand today is an opportunity for them to show how valuable their products are, regardless of the price. No matter what medium it is, every interaction counts.
A well-packaged organization can make a lasting impression on people who currently need to buy from this particular class. No matter the market, product packaging is crucial.
Take a look at the toy aisle in any department store to see how the packaging is made to appeal to children. The brightest colors are used to get children to take the item from the shelves.
Follow the signs to the electronics section, and then go to the headphones section. These brands use custom packaging. The Beats packaging is a perfect example of this minimalistic and clean design. The headphones have a certain coolness to them. Companies that sell headphones aim to communicate that feeling through the packaging design.
Let’s discuss how 3D packaging tools can help create the perfect packaging for your product.
Packaging Design Improvement
3D packaging solutions are a cost-saving and efficient way to increase brand efficiency. Companies are investing in packaging design strategies as packaging significantly influences brand image and sales.
It is undisputed that 3D design tools are one of the most sought-after investment alternatives. Here’s why.
1. It’s easier to visualize
3D packaging design tools are not something that you are familiar with. Designers can see how their designs will look on their computer screens in 3D.
Designers can now see the product digitally, making the design more accessible. This reduces guesswork and allows manufacturers to expect a more efficient design process.
2. Packaging Prototypes
3D solutions solve another problem: slow or unsupported physical prototypes of packaging. Many companies used their 2D designs before digital technology to decide the best time to create a prototype packaging design. It was a long process, and the final product was often rejected.
3D technology is a great way to speed up the process without needing physical prototypes.
3. Store Visualizer
Store Visualizer allows you to interact with your package and view it in a 3D interactive environment. To determine the performance of your products on the shelf, you can also collect consumer information.